Nuvè

Nuvé — Haircare, Refined

Nuvé is a premium haircare brand rooted in modern minimalism and high-performance self-care. The founders Fleur and Sylvie came to us with a clear vision: to create a luxurious, design-led brand that felt elevated, clean, and sensual — without falling into the predictable tropes of the clean beauty space. Our challenge was to translate that vision into a brand that could stand confidently alongside the best in the beauty industry.

We developed a full identity system from the ground up — starting with a custom logotype that fuses elegance and edge. Every element of the brand was designed to communicate quiet authority: a sculptural bottle form that feels as intentional as a design object, bold serif typography that feels editorial and high-end, and a logo that holds its own with no need for embellishment.

The color palette — deep plum and off-white — was carefully chosen to reflect both richness and purity. We explored a range of variations before arriving at this combination: tones that feel sensual yet grounded, feminine but not fragile. Our goal was to avoid clichés and maintain a visual tone that felt premium without trying too hard — but through restraint and refinement, we built something that feels quietly powerful.

We didn’t aim to follow trends — we aimed to create something lasting. The result is a brand that doesn’t just look premium — it feels premium, from the first glance to the final touch. Nuvé is more than just haircare. It’s a brand that tells a story of intention, beauty, and quiet confidence — designed for those who appreciate luxury in its most subtle form.