Daily Ritual
Daily Ritual — For mornings that matter.
Branding, Visual Identity & Packaging Design.
Daily Ritual is a vibrant coffee brand concept designed for those who find meaning in their morning moments. Built around the idea that rituals shape our day, this project is a full brand identity created by our agency to bring warmth, consistency, and charm to the daily coffee experience.
The visual identity blends nostalgic familiarity with bold, modern energy. Inspired by cozy routines and community driven cafés, we used a calming yet contrasting palette of deep forest green, blush pink, and creamy beige designed to evoke feelings of comfort, trust, and a little indulgence.
Typography is key to the brand’s personality. A bold, structured, character-rich logo is paired with a soft cursive-style font to bring contrast and rhythm, creating a look that feels both welcoming and expressive. Custom iconography and hand-drawn café scenes add personality, reinforcing the brand’s intimate, local feel.
The tone of voice is friendly and conversational, reinforcing Daily Ritual as a place where meaningful connections and quality moments begin whether it’s a solo morning coffee or a midday break with a croissant.
