Vitalcore
Vitalcore — Core Wellness.
Branding, Visual Identity, Packaging Design & 3D Modeling.
VitalCore is a modern core wellness supplement brand thoughtfully designed for the elderly. The brand identity blends elegance with approachability, starting with the custom wordmark where the letter “V” subtly transforms into a leaf a playful yet meaningful nod to nature, vitality, and longevity. The visual language is grounded in a sophisticated yet soothing color palette, combining sage green, warm amber, cream, and deep charcoal to evoke calm, trust, and natural energy. The typography is strong yet soft, providing legibility without sacrificing style reflecting the balance VitalCore strikes between function and refinement. Packaging is kept minimal and premium, with soft gradients and clear benefit-driven messaging tailored to the needs of an older demographic. From the empowering tagline “fuel your body, empower your life” to the friendly, optimistic tone of the brand, every detail was crafted to make aging feel aspirational, dignified, and full of possibility.
