Purelab

PureLab | Premium Swiss Supplement Branding & Packaging Design

PureLab is a premium Swiss supplement brand created from the ground up by Iconiq Branding Agency. Our goal was to build a modern brand identity that feels clean, credible, and premium while standing out in an increasingly competitive health and wellness market.

From the very beginning, we developed every part of the brand system, including the brand strategy, logo design, colour palette, typography, branding, packaging design, visual identity, 3D product modelling, 3D product rendering, and realistic product mockups. Every detail was carefully considered to create a brand that feels refined, trustworthy, and instantly recognisable.

The product range launched with two hero supplements, Energy Boost and Focus Aid, designed to work together as part of one cohesive visual system. Rather than creating two completely different products, we developed a scalable supplement packaging design that allows future products to be introduced while maintaining a consistent premium brand identity.

Our packaging design approach focused on minimalism, strong typography, and clean visual hierarchy, helping the products stand out both online and on the shelf. Every 3D render and product visualisation was created in-house, allowing the brand to launch with premium marketing assets long before production began.

Whether you’re launching a supplement, skincare, wellness, or lifestyle brand, we believe great branding, packaging design, and thoughtful creative direction can transform an idea into a memorable brand. If you’re looking for a branding agency specialising in brand identity, packaging design, 3D modelling, and product visualisation, we’d love to help bring your vision to life.