ALTER

ALTER – Change what you crave.
Branding, Visual Identity, Packaging Design & 3D Modelling.

Alter is a bold new entrant in the non-alcoholic cocktail market. Designed for a new generation of conscious drinkers, the brand challenges expectations of alcohol-free beverages by blending playful energy with a premium edge.

The custom logotype is striking, compact, and instantly legible designed to stand strong across packaging, merchandise, and digital applications. The typography balances a retro-fun personality with a modern confidence, reinforcing ALTER’s disruptive positioning in the beverage category.

The vibrant color palette is inspired by nightlife energy but reinterpreted for a mindful lifestyle. The fluid wave patterns suggest both the uplifting rhythm of a night out and the neural waves of the brain, symbolizing conscious choice, clarity, and altered states without alcohol.Each flavor is distinguished by a bold yet harmonious color system, creating strong shelf presence while ensuring easy recognition. The patterns wrap seamlessly around the cans, designed to adapt across different shapes and surfaces while maintaining brand consistency.

To extend ALTER’s identity beyond the can, we created a series of 3D lifestyle scenes. These playful, aspirational compositions reflect moments of celebration, creativity, and discovery positioning ALTER as more than a drink, but a cultural experience. From bar settings to abstract product worlds, every visual reinforces the brand’s “Change What You Crave” ethos. A visually powerful brand identity that breaks away from traditional wellness or sober-curious aesthetics. ALTER communicates confidence, creativity, and energy, appealing to those who want to enjoy the ritual of cocktails while making conscious choices.